Behavior informatics (BI) Human-centered AI; Machine Learning
noun phrase
Definition: An interdisciplinary informatics approach concerned with the explicit and quantitative representation, analysis, and understanding of behaviors through the transformation of source data into behavioral data and the discovery of behavioral patterns, intentions, interactions, and impacts. This formulation follows Cao’s foundational definition of behavior informatics as an approach for “explicit and quantitative behavior involvement” and later scholarly descriptions of BI as investigating user-behavior data through computer-science-oriented methods.
Example in context: “Behavior Informatics (BI), Investigates user behavior data with processes focused on computer sciences.” [Saura et al. 2022]
Synonym: BI; behaviour informatics
Related terms: behavior analytics; behavioral data science; user behavior modeling; social computing