Commoditization Technical Communication
noun
Definition: The process by which a product, service, or technology becomes standardized, widely available, and increasingly price-driven, losing distinctiveness and becoming marketable as a commodity. Recent technology commentary describes rapid commoditization as a recurring feature of technology markets, while adjacent scholarship discusses commodification of digital assets, attention, and user data in platform economies [Seidl 2023].
Example in context: “The concept of hyper-change, characterized by the exponential advancement of technology, is driving rapid commoditization in technology markets.” [Tauschek, 2024]
Synonyms: commodification(related but not always identical, depending on economic context); standardization-driven marketization
Related terms: commodity; standardization; mass-market adoption; commercialization; price competition; digital capitalism