A/B testing Machine Learning
noun phrase
Definition: A statistical comparison method used to evaluate two (or more) variants of a system, interface element, or technique in order to determine which performs better and whether the observed difference is statistically significant [Bakanach 2023].
Example in context: The results of online A/B testing indicate that BERM-O significantly improves most business metrics under price sort mode and default sort mode [Lu et al. 2022].
Synonyms: A/B test, split-run testing
Related terms: controlled experiment; online experiment